Specializing in SEO and Content Strategy

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I diagnose and fix breakdowns across visibility, messaging, and conversion—turning organic growth into measurable business outcomes.

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With over a decade of experience, I combine an editorial storyteller’s lens with data-driven analytics to engineer scalable search architectures and organic growth engines.

💡 Featured Framework: AI Link Equity Rescue (GEO)

The Problem:

Google AI Overviews and AI search tools sometimes cite pages that no longer exist. Users click the citation and land on a 404 page, so the brand earns AI visibility but loses the visit.

The System:

The AI Link Equity Rescue framework finds the URLs AI search is citing, identifies the ones that are broken, and redirects them to the most relevant live page, so the traffic AI sends actually converts.

[Find AI-Cited URLs] ──> [Crawl & Diagnose] ──> [Redirect & Recover]
         │                       │                       │
AI referrals in GA4      404s & redirect chains   301s to the most
+ AI Overview checks     in Screaming Frog        relevant live pages

🛠 The GEO Technical Playbook

• 📑 Phase 1: Find AI-Cited URLs
• 📑 Phase 2: Crawl & Diagnose
• 📑 Phase 3: Redirect & Recover

Portfolio Scope & Impact

The matrix below details the operational depth, metric tracking, and systemic revenue impact achieved across a coordinated ecosystem of 13 healthcare brands and targeted technical proofs of concept.

Enterprise Scale (Across the Entire Organization)

• Managed and supported the local SEO and technical site architecture for 13 healthcare brands across 100+ Southwest clinic locations
• Led the SEO and content migration of six brands from standalone WordPress sites onto one multisite platform with no ranking loss, including URL restructuring, redirect planning, and content consolidation